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Discover the limited edition BUTTERFLY:

Your Favorite Fragrance, dressed in Pink

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HANAE Twist Chic

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BUTTERFLY Signature Look

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MAGICAL MOON Celestial Scent

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HM Pure Excellence

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HiM Racé Spirit

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Women's Fragrance


Men's Fragrance


A Smile With Elegance

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Our Story

The life of fashion designer Hanae Mori embodies what women can achieve in modern Japan.

Under the avant-garde influence of her father and the tradition of her mother, she expressed, through her creations, the harmonious fusion of the West and the East.

Today, her granddaughter, Izumi Mori, proudly carries on the legacy of the globally acclaimed Hanae Mori house, known worldwide for its fashion and fragrances.

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